He used to shoot all of the ads for Oakley, in fact he used to own Oakley. Now he has another company, and it had made quite an impact in Hollywood. It's products have been used to shoot major motion pictures like Pirates of the Caribean: On Stranger Tides, Contagion and The Hobbit; shot magazine covers for Bazaar, Vogue and Vanity Fair; and even been used in television to shoot Rizzoli & Isles, Blue Bloods and Leverage. His name is Jim Jannard and the company is RED.
RED's Scarlet-X promises to be a game changer. 14MP,capturing stills and motion at the same time, and at up to 30 fps, with a dynamic range of up to 18 stops. This is one serious camera. "RED’s Scarlet-X comes standard with Canon EF and PL mount options, providing you with convenient access to a familiar arsenal of lenses." They also plan to be able to offer Leica, Panasvision and Nikon lens mounts via an interchangeable lens mount system.
With a price tag of $9,750 for the lowest price model, I unfortunately won't be able to buy one for myself, unless I win the lottery. But it'll be interesting to see how it effects the industry.
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